Your Podcast One-Sheet: What It Is and Why You Need One
You’ve got the story. You’ve got the mic-ready voice. But do you have your one-sheet?
If you're serious about landing guest spots on great podcasts—or making life easier for the hosts who book you—a podcast one-sheet isn’t optional. It’s your golden ticket.
Let’s break down what it is, why it matters, and how to create one that gets you booked (and remembered).
So… What Is a Podcast One-Sheet?
Think of a podcast one-sheet as your personal PR resume—a one-page snapshot that shows hosts why you’re a great guest.
It includes:
Your bio
Suggested topics or talking points
Past appearances or media mentions
Links to your website and socials
Contact info (and a great photo doesn’t hurt!)
It’s short, strategic, and speaks directly to what podcast hosts care about most.
Why Podcast One-Sheets Matter
1. Make It Easy to Say Yes
Hosts are busy. When your one-sheet gives them everything they need—bio, topics, links, credibility—they’re more likely to say, “You’re in!”
2. Position Yourself as a Pro
A polished one-sheet sets you apart from the flood of cold pitches. It says, “I take this seriously.” And that earns trust before the interview even happens.
3. Guide the Conversation
Your talking points help hosts frame the episode in a way that benefits both of you. It ensures you can steer the conversation toward your strengths, stories, and offers—without sounding salesy.
4. Build Consistency Across Appearances
Using a one-sheet keeps your messaging tight, even across different shows. That consistency builds your brand and helps listeners connect the dots over time.
5. Become Easier to Promote
Hosts will often pull copy, quotes, or links directly from your one-sheet for show notes and promos. Make it easy for them to amplify your message—without back-and-forth emails.
What to Include in Your Podcast One-Sheet
Here’s what we recommend at PodWaves (and what we create for every client we represent):
✅ Professional Headshot
Clean, friendly, on-brand. A photo makes your one-sheet memorable and more human.
✅ Short Bio
Think 3–5 sentences. Who you help, how you help, and what makes your story or expertise compelling.
✅ Sample Topics or Talking Points
Offer 3–5 show-friendly ideas. Phrase them like episode titles or compelling questions.
Examples:
“How I Built a 6-Figure Business Without a Website”
“What Most Creators Get Wrong About Personal Branding”
✅ Past Features or Appearances
List a few recent interviews, articles, or notable collaborations to show social proof.
✅ Links and Contact Info
Include your website, top social links, and a direct email (or your rep’s info if you have one). Make it easy to connect.
✅ CTA or Freebie (Optional)
Want to drive leads from your interview? Mention a free guide or opt-in offer you can reference during the show.
Your One-Sheet Is Just the Beginning
A strong one-sheet helps you land the interview. But the real magic comes from showing up with clarity, confidence, and a clear plan to repurpose that appearance (hello, Ripple+).
If you’re not sure where to start—or want someone to build your podcast guest kit from scratch—PodWaves has you covered. From one-sheets to show placements to prep calls, we make sure you sound (and look) like the pro you are.
Ready to Get on More Podcasts—Without the Pitching Headache?
Let’s build your one-sheet, your strategy, and your visibility together.