How to Build a PR Roadmap for a Product Launch
Launching a new product? You’re probably juggling 47 things—from finalizing packaging to updating your website. But there’s one thing that can make or break your momentum: your PR plan.
PR isn’t just about getting one splashy article the day you launch. It’s about building a drumbeat that gets your audience excited before, during, and after your launch.
Here’s how to build a smart, strategic PR roadmap that helps your product show up in all the right places—and gets people talking.
Why PR Deserves a Front-Row Seat in Your Launch Strategy
Let’s be real: great products don’t sell themselves. Especially not in a noisy market.
PR gives your product the credibility it needs to stand out. When your name pops up in trusted media, in thoughtful podcast interviews, or in expert roundups, it gives potential customers a reason to pay attention—and believe in what you’re offering.
The 3 Phases of a PR-Driven Product Launch
A solid PR roadmap works in three key phases:
1. Pre-Launch: Build Anticipation
Start planting the seeds 4–6 weeks before launch.
Develop your story: What problem does your product solve? Why now?
Create a press kit: Include photos, a founder quote, and key product info.
Use Wave360 to announce upcoming news across 350+ outlets. This builds early SEO traction and visibility before the big reveal.
🔁 Bonus: Repurpose the Wave360 press release into social posts and email teasers. OlaPR’s Ripple+ can help you turn it into media-ready visuals too.
2. Launch Week: Make a Splash
This is your “main event” window—make it count.
Secure feature stories in niche publications with Ripple+. These carry way more weight than ads.
Book podcast interviews to share your founder story and vision. OlaPR’s Podwaves is perfect for lining these up in advance.
Have talking points ready for quick interviews or social reactions.
The goal here isn’t just to get seen—it’s to become the trusted voice behind your product.
3. Post-Launch: Sustain Momentum
Many brands go quiet after launch. Don’t be that brand.
Pitch customer success stories or use cases to relevant outlets.
Share press hits on your channels (with branded graphics from OlaPR).
Continue podcasting to deepen the connection with your audience.
OlaPR clients often rotate Wave360 and Ripple+ placements every few months to keep showing up—and to give journalists more hooks to cover.
Final Word: PR Isn’t a One-Day Event. It’s a Momentum Builder.
Think of PR as a relationship-builder, not just a spotlight. A great roadmap keeps your product relevant, your brand trusted, and your inbox full of new leads and opportunities.
Need help crafting your own PR roadmap?
OlaPR’s team is here to guide you—whether you want broad exposure, deep stories, or meaningful conversations with your future fans.
👉 Talk to us about your product launch and let’s make waves.